BA 523 project due next wednesday

I need an explanation for this Marketing question to help me study.

BA523 Project Brief

Critically analyze and evaluate planning and control with entry modes, product and pricing considerations of a specific company. As a result of this analysis, students will develop a marketing plan. All selected companies must be approved by the course instructor.

A face-to-face or virtual (for online courses only) presentation is required. The duration of the presentation should be 10-15 minutes. The presentation should be supported by visual references (e.g. PowerPoint, video recording, etc.). The visual presentation in online courses should integrate the voice recorded presentation narrative.

The submission should be 3000 words (not including title page, abstract, reference pages or appendices). The analysis must be supported by at least 5 academically sound sources of information. The submission must utilize APA formatting. Review through SafeAssign is included during the submission process.

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