Data Analysis

I’m trying to learn for my Marketing class and I’m stuck. Can you help?

DATA ATTACHED******** link below

https://www.surveylegend.com/s/21ou

You will consolidate, analyze, and draw conclusions from the results of their primary research gathered during their online survey development project. These results will be automatically accumulated by Surveylegend.com. Numeric data will then be analyzed and considered relative to the initial research question and research objectives in hopes of developing information for decision making purposes. These results will be compared with secondary research input so that overall result conclusions can be drawn.

The conclusions become the information upon which management can make decisions. This is the most significant part of the research. Statistical analysis of your data is expected when conclusions are drawn.

A paper will be created to communicate the results of your analysis with reference/citation of your primary and secondary research. The use of some graphic information displays often helps communicate ideas and conclusions. As with all written work, grammar, spelling, and sentence structure are gradable elements so please review your work before submitting.

A copy of the Surveylegend.com results is required to validate your work and the number of participants.

Data Analysis Rubric

Criteria Ratings Pts

Criteria 1

10.0 to >0.0 pts

Rating

Numerical survey data presented in organized and concise format

0.0 pts

No Marks

10.0 pts

Criteria 2

10.0 to >0.0 pts

Rating

Descriptive statistics for numerical data is calculated and presented based on the type of question used.

0.0 pts

No Marks

10.0 pts

Criteria 3

30.0 to >0.0 pts

Rating

Use of various statistical applications for quantitative results with emphasis on more than basic statistics (15 points) Or, Qualitative survey data is coded and organized by themes if utilized (15 points) or both (30 point maximum for this requirement)

0.0 pts

No Marks

30.0 pts

Criteria 4

20.0 to >0.0 pts

Rating

Concise but thoroughly descriptive summary of survey data (quantitative and/or qualitative) is presented for main questions.

0.0 pts

No Marks

20.0 pts

Criteria 5

20.0 to >0.0 pts

Rating

Conclusions are developed from individual and/or conscripted question results. Described conclusions related directly to the research objectives.

0.0 pts

No Marks

20.0 pts

Spelling/Grammar

10.0 to >0.0 pts

Rating

Conclusions are developed from individual and/or conscripted question results. Described conclusions related directly to the research objectives.

0.0 pts

No Marks

10.0 pts

Total Points: 100.0

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