Databases – Marketing

I need help with a Marketing question. All explanations and answers will be used to help me learn.

Imagine that a large super-center grocery store has the ultimate database for 80% of their shopping customers. They track purchasing behavior through their customer appreciation program that captures basic demographic, address and contact information as well as all purchasing behavior.

  • Discuss how this database might be used to support personal selling
  • Discuss how this database might be used to support direct-response marketing
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