Developing a Pro-Forma Profit and Loss (P&L)

I’m working on a Excel exercise and need support.


  1. Please turn in the P&L spreadsheet and the chart page for the basic business model (pre-subscriber) and 2) the results when you have implemented all the changes in question 2.
  2. In thinking about the answers to questions 1-3, consider quantitative metrics such as time to profitability, net income at EOY3, total investment required, and subscriber vs visitor page views and revenue. It might be worthwhile to create a table where you tabulate each of these metrics for each question 1 and 2(a)-(e).
  3. Also please write a paragraph or two in response to questions 1 and 3 In Word Doc.

I have uploaded word.doc and excel, and the question is provided in Word doc.

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