The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.
Select 1 of the following in your community or surrounding area:
One walk-in clinic, such as an urgent care facility
One retail clinic in your local grocery store or retail pharmacy
No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
Demographics of the consumers who use the facility selected
The location of the facility selected
The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:
Describe the facility selected, including its location.
Analyze the demographics of the consumers who use the facility selected.
Include the cultural and generational demographics in your analysis.
Analyze the marketing approach used for the facility.
Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
Consider whether marketing techniques can be the same when marketing to different demographics.
Format your assignment according to APA guidelines.
Cite at least 1 reputable reference.
Click the Assignment Files tab to submit your assignment
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