HCS 490 Week 4 Assignment Benchmark AssignmentHealth Care Market NEW

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.
Select 1 of the following in your community or surrounding area:
 One walk-in clinic, such as an urgent care facility
 One retail clinic in your local grocery store or retail pharmacy
 No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
 Demographics of the consumers who use the facility selected
 The location of the facility selected
 The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:
 Describe the facility selected, including its location.
 Analyze the demographics of the consumers who use the facility selected.
 Include the cultural and generational demographics in your analysis.
 Analyze the marketing approach used for the facility.
 Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
 Consider whether marketing techniques can be the same when marketing to different demographics.
Format your assignment according to APA guidelines.
Cite at least 1 reputable reference.
Click the Assignment Files tab to submit your assignment

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