Can you help me understand this Marketing question?
Imagine that you recently began working in a department that supports your company’s strategic planning for growth in the industry. Your department head has asked you to do research from a newcomer’s perspective to inform future marketing directions for the company. He has asked you to write a detailed memo that identifies the three top trends in the industry. If he likes your work on this initial research, he will ask you to write a position paper on the most important issue related to these trends. (The position paper will be your assignment for project 3.) He is hoping to use your research to prepare your department to launch a new strategic plan.
Your assignment is to produce a well-researched and properly cited memo of approximately 500 words (about two pages in double-spaced Times New Roman font) in which you identify three trends in your industry and discuss each one briefly. You are to provide citations for at least THREE SOURCES. These sources should be a mix of journal articles from the UMGC library, information from Vault, and other pertinent and valid websites or online materials pertaining to your trends. Be sure to cite any words or ideas from your sources in correct APA format, and include a properly formatted list of references. For an example, please refer to the APA formatted template for project 2.
I have included my introductory paragraph I already submitted.