I’m stuck on a Marketing question and need an explanation.
Hello, Please watch these 3 short videos and answer the below questions (500 words only)
(A) Describe EACH of the consumption subcultures (Sneakerhead and the Runner ) in terms of the following…
- Its identiﬁable, hierarchical social structure:
- its set of shared beliefs or values:
- and its unique jargon, rituals, and modes of symbolic expression:
(B) Compare the marketing strategy approach towards the Sneakerhead and the Runner subcultures. (i.e., How would the marketing approach be similar/different for each group of consumers?)