GenMax is a large package delivery service company. While the company was once an industry leader with more than 30% market share, you now see that lead declining to 27% and continuing to slide. Your nearest competitor has gained ground and is now at 25% market share. The CEA has asked you to develop a strategy to regain market share and industry leadership. You have decided on the strategy of installing a real-time tracking system on the trucks, so that drivers can report the exact moment when a package is picked up and delivered. This information can then be made available to end-users through the website. The GenMax IT department has already selected the application that will be used for this project. The application is called ALLTRACK and is provided by an outside third-party supplier. Your team will pick a wireless transport technology and a wireless carrier to run the application….
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