I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?
Answer the question with careful research and references about OFFLINE MARKETING
- What is this and why it is important?
- What’s the customer behavior in this area?
- What do you know about these customers (customer data)
- How do you marketers leverage data to improve performance now?
- What’s needed further to get to ever better performance? What additional data?
- What’s the latest development in this area from a customer intelligence perspective?
3 PAGES MINIMUM