I’m trying to study for my Marketing course and I need some help to understand this question.
Do your own research regarding Amazon and its competitor Flipcart in regards to the digital market in India. In 4 – 5 pages, consider the following:
- At what stage is each company in as regards this market?
- What competitive advantages does each possess? What disadvantages?
- What do you find most interesting about what you have learned in this research?
- What do you predict may happen in the future for these companies in India?